An elite English men’s suitings brand – Daks, London – warranted a promotion that was special and personalised.
With a pair of branded gold-plated cufflinks on offer, HNIs were invited to visit the exclusive Daks showroom in Mumbai and experience the celebrated premium suitings and accessories for themselves.
Needless to say, the personal ‘INVITATION PACK ON A HANGER’ was as warm and distinguished as English twill.
As tartan checks was Daks’ signature design, an exclusive loyalty club CHECKMATES was proposed.
Client : Daks, London
Agency : Lintas Direct