iOmega was introducing its new range of Personal Storage Devices. To increase brand awareness and prompt sales, an interesting metaphor was used to highlight the brand’s key benefit.
DECLOG THE STUFF IN YOUR HEAD! In today’s world, most people have several interests and their heads are constantly buzzing with the overload.
Ad 1 :
Ad 2 :
Mall promo :
A giant (8×8 ft) backlit backdrop, with the X-ray creative on it. A clinical table in front displays all Iomega products. Salespersons dressed as nurses and doctors wearing stethoscopes engage the audience. Those who buy get a free 10-minute head massage on a recliner!