Tata Indicom : From Nowhere to Know Where

A few years ago, Tata Indicom introduced an advanced AGPS tracking system – Quickfinder-i – for the first time in India. Powered by Tata Teleservices’ superior CDMA technology, customers could now track their vehicles or assets even while they were parked indoors or in a remote location.

To illustrate the advantages of Quickfinder-i and its real-time tracking benefits to corporates, fleet owners etc, we designed a simple direct mail pack that says it all.

Idea : NEEDLE IN A HAYSTACK – THE QUICKFINDER-I USED AS A MAGNET.

A needle was placed in a pile of hay. The target person can easily locate the needle in a trice by using the Quickfinder-i bar (it’s a magnet) thereby illustrating the key benefit of this tracking system in an experiential manner.

The outer box envelope :

TataInd1

The open box : It’s time to find a more pleasant definition of the word ‘find’.

TataInd2
A brochure on Quickfinder-i and how it benefits various businesses accompanied the box.

Client : Tata Teleservices
Agency : 141 Sercon

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