Marico Saffola : Keeping Your Heart Young

How do you tackle a serious issue of avoiding heart disease in an interesting, light-hearted manner that also drives the message home?

Idea : HOW YOUNG IS YOUR HEART? – Game

Evade unhealthy food items falling from the top by shifting the hand holding the heart on the page.

Saffola1

After 30 seconds, the user learns about saving his heart from unhealthy living with the help of Saffola.

Saffola2

Also, ‘Know your Heart’s True Age’ encourages the user to know more about his heart by tapping on the Heart Age finder icon.

Client : InMobi
Agency : Phenomenon Brand Architects

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s