How do you tackle a serious issue of avoiding heart disease in an interesting, light-hearted manner that also drives the message home?
Idea : HOW YOUNG IS YOUR HEART? – Game
Evade unhealthy food items falling from the top by shifting the hand holding the heart on the page.
After 30 seconds, the user learns about saving his heart from unhealthy living with the help of Saffola.
Also, ‘Know your Heart’s True Age’ encourages the user to know more about his heart by tapping on the Heart Age finder icon.
Client : InMobi
Agency : Phenomenon Brand Architects