(This is an idea that didn’t see the light of day, but I like it. So plucked it right out of my Mac and pasted the design layouts here.)
As India’s #1 magazine for the healthcare industry, Modern Medicare wanted to create Medical Excellence Awards to honour the best practitioners in the medical fraternity.
1. First the naming of the awards: HIPPOS. A trendy downsizing of the father of medicine Hippocrates’ name in keeping with the times.
2. Designed the trophy.
3. Designed a unique direct mail pack for doctors in which the letter introducing the new awards was on an X-ray film.
4. The official invite, again on an X-ray film.
Client : Modern Medicare
Agency : 141 Sercon