Aegon Religare Life Insurance : Get Full Cover

How do you demonstrate to anybody that they have inadequate insurance cover? This challenge got magnified when I was mandated to bring the brand’s advertising slogan Kum Insurance Leneki Bimari (Taking less insurance is a disease) to life in a memorable manner.


The objective is to move a small umbrella around to help a guy stay dry. A perfect analogy of ‘Kum Insurance Leneki Bimari’.


A man is standing in the rain with a child-sized umbrella. You have to prevent him from getting wet.

The rain falls from above and slants in from the sides as well.


As he gets wetter, his shirt changes colour.

Once his shirt is soaked, the game stops and the user is asked the question.


Client : InMobi
Agency : Phenomenon Brand Architects

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s