How do you demonstrate to anybody that they have inadequate insurance cover? This challenge got magnified when I was mandated to bring the brand’s advertising slogan Kum Insurance Leneki Bimari (Taking less insurance is a disease) to life in a memorable manner.
Idea : SMALL UMBRELLA – Game
The objective is to move a small umbrella around to help a guy stay dry. A perfect analogy of ‘Kum Insurance Leneki Bimari’.
A man is standing in the rain with a child-sized umbrella. You have to prevent him from getting wet.
The rain falls from above and slants in from the sides as well.
As he gets wetter, his shirt changes colour.
Once his shirt is soaked, the game stops and the user is asked the question.