Wits Interactive Group decided to start a spatial design consultancy firm in 2012, specializing in designing interior/exterior environments, wayfinding and environmental design. When they approached me for a company name and its corporate identity design, a few interesting options was arrived at.
The name that I believed would best suit this new entity – TERRAWITS. It was a perfect marriage of ‘earth’ relating to physical space and the group company name. Importantly, the name had gravitas.
Design Idea : DECONSTRUCTING SPACES
Reinterpreting space by breaking it down to its constituents. This creates wholesome parts that help the client brand’s DNA to infuse the larger whole. Therefore the client brand is brought alive in an atmosphere that its customers would love to experience.
The symbol articulates the concept of ‘Deconstructing Spaces’ in a smart, modern design.
Client : Wits Interactive Group
Agency : Phenomenon Brand Architects