Tata AIG Life : Women’s Policy Gives Men A Shoebite

When Tata AIG wished to introduce an exclusive life policy for urban Indian women, the strategy was to target the man in her life and make him understand why she needs to be insured.

The idea was very simple – GIVE HER MAN A REALITY KICK. Something impactful that brochures and leaflets couldn’t do.

Screen Shot 2014-10-29 at 11.27.35 PM

Client : Tata AIG
Agency : 141 Sercon

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