“THERE’S DIVINITY IN SIMPLICITY. It’s pure joy when you distill thought processes to a core idea that stuns with its elemental fibre.”
My quote that headlines workshops and discussions I conduct, reflects my approach to creativity that is built on the depth of category and consumer understanding and powered by ideation.
Ideas that are simple at once, audacious at several times and delightfully engaging always – the DNA of my creative work through 26 years of exhilarating life in the advertising and branding universe.
I am an adman whose wealth of creating brand experiences through disruptive solutions, adds consummate value to any organisation that’s looking for the next big steps in its growth cycle.
From thought disruptions in mass media to the amoebic forms of design to interactive mobile rich media, my life in brand advertising has been a 360-degree boundary-breaker in more ways than one. Contemporary for its times. Engaging heart-warmers. Enduring business builders.
Have successfully shaped the destinies of several brands in India, South East Asia, USA and UK for clients ranging from global Fortune 500 companies to Indian public sector giants to SMEs and entrepreneurs. In categories as diverse as FMCG, banking and insurance, automobiles, telecom, hospitality, beauty, airlines, travel, IT, healthcare, mutual funds, durables, fashion and accessories, real estate, media, education, social causes and rural welfare.
Professionally blossomed over 2.5 decades at Ogilvy, Lowe Lintas, Draft Worldwide, Triton and Bates 141Worldwide / 141 Sercon where I was the Chief Creative Officer (India/Singapore) for 4 years. Post that, was Chief Creative Advisor to a bright start-up agency The Thinking Machine Asia in Jakarta, Indonesia until May 2014.
For the past 2 years, I have been shaping the creative personality for a digital start-up Tempus and driving OOH innovations for its parent company Laqshya Media Group as a dual Chief Creative Officer. While also advising brands and businesses through my independent creative consultancy Phenomenon Brand Architects.
Thankful that a host of international and national awards have vindicated my faith in stirring the senses of millions of consumers. I invite you enjoy a select showcase here and look forward to mutually rewarding creative collaborations.